✦Use cases / Videos you can make / Feature launch videos

Ship the video with the release.

Record the new feature the day it ships and turn it into a launch video, a changelog clip and a vertical teaser from one project.

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Made forProduct marketersProduct managersFoundersSocial media managersDeveloper advocates

The feature ships. The video comes a fortnight later.

By the time a launch video is made, the moment has passed. Shotbox makes the launch video, the teaser and the changelog GIF on the day, from one recording.

What you'll make

Launch video

The hero video for the announcement post.

Teaser

A vertical cut for X, LinkedIn and Instagram.

Changelog GIF

A small, looping clip for the docs and release notes.

How Shotbox helps

Every tool for feature launch videos, in one app.

Screen
Camera
Audio
Pointer
Screen recorder →

Record the feature the day it lands

Record the new feature with your camera and voice. The pointer track is saved alongside, ready for zooms.

  • Screen, camera, mic, system audio
  • Countdown before you start
  • Camera kept separate for later
1 in 5teams record their demosSource: example.com
Northwind@northwind

Our new dashboard is live. A week of reports, one screen.

Posted on x.com
Web pages in video →

Bring in the proof

Paste a link to a customer quote, a stat from your blog or a post about the feature, and turn it into a clean card.

  • Quote, statistic, article or post cards
  • Post cards only show the post’s own words
  • Refresh only when you choose
Northwind AnalyticsNew in the dashboard
Northwind
BRAND KITNorthwind

Font · Inter Bold

Watermark · Bottom right · 70%

Export .shotboxbrand
Brand kit →

Launch-day polish

Your opener, a NEW badge and an end card in your font and colours, ready in the Titles library.

  • Brand lower third, opener, end card, badge
  • Logo on every frame
  • Brand captions
turns a week of reports into one screen
TRANSCRIPT

Hi, I'm going to show you how the new dashboard actually, let me start again. The new dashboard turns a week of reports into one screen.

Let's start at the top, with the revenue chart.

Captions & transcript →

Captions for the feed

Launch clips are watched on mute. Add bold, timed captions to the teaser.

  • Seventeen styles plus your brand
  • Drag captions anywhere
  • Proportions hold at 9:16
16:9
1:1
9:16
Exporting · 3.1× real time
Export →

Every cut from one project

The launch video, a vertical teaser, a square post and a changelog GIF, from the same edit.

  • 16:9, 9:16, 1:1 and 4:5
  • GIF for the changelog
  • Brand watermark baked in
ZOOM OVER TIME clicks
Auto zoom & cursor →

Put the new thing front and centre

Click the new button as you talk about it and the zoom lands on it, so even a small UI change reads clearly.

  • Clicks become held zooms
  • Adjust the zoom level
  • Smooth cursor with click ripples
KeepPop outCut out
Camera cut-out →

The person behind the launch

Pop the PM or founder out over the frame for the teaser, so the launch has a face.

  • Pop out or Cut out
  • Pop-out height applies as you drag
  • On-device
Recommended setup

Start with these settings.

CanvasYouTube — 16:9 for the post; TikTok — 9:16 for the teaser
Camera layoutPresenter
TitlesOpener and Badge (NEW)
Caption styleBold or Impact for the teaser
BackdropBrand
ExportMP4 at 100%; GIF at 50%
Tips

Tips for better results.

  1. Record on launch morning

    Record as soon as the feature is live, so the video shows exactly what customers will see.

  2. Teaser from the hero

    Use Save As on the launch video, switch to a vertical canvas and trim to the best fifteen seconds.

  3. Badge it

    The Badge title design makes a small NEW pill. Put it in the corner of the teaser.

  4. Refresh before you export

    If you used a page card for a stat that changes, press Refresh before the final export.

How it works

Three steps, one app.

Everything runs on your Mac, and nothing is uploaded on the way.

  1. 1

    Record the feature

    Screen, camera and voice in one take.

    Screen recorder →
  2. 2

    Bring in the proof

    Paste a link and turn a quote or a statistic into a clean card.

    Web pages in video →
  3. 3

    Export every format

    Change the canvas and the same project renders again.

    Export →
An example

Launch day

  1. Morning

    Record the feature on production with the PM on camera.

  2. Midday

    Add the brand opener, a NEW badge and a customer quote card.

  3. Afternoon

    Export the launch video, a 9:16 teaser with captions and a GIF.

  4. Launch

    Post the video with the announcement and the GIF in the changelog.

Questions
Can I show a tweet about the launch?

Yes. Paste the post’s link and Shotbox makes a card with the post’s own words and where it was posted.

Do cards change if the page changes?

No. A card only updates when you press Refresh.

Can I make the GIF small?

Yes. Export at 75, 50 or 33% size. Long GIFs keep their length at a lower frame rate.

Features you'll use
Screen recorderScreen, camera, mic and system audioLearn more →Web pages in videoPaste a link, turn the page into cardsLearn more →ExportMP4, HEVC, ProRes or GIF, 16:9 to 9:16Learn more →
More in Videos you can make:Product demo videosHow-to tutorialsSocial media clipsBug reportsOnline courses
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