Product videos for SaaS teams.

Your product changes every sprint. Your videos don’t.

The demo on the homepage shows last quarter’s UI, onboarding still points at a menu that moved, and nobody has time to book an editor for every release. Shotbox makes a polished product video a same-day job, so the videos can keep up with the product.

What you'll make

Landing page hero videos

A tight walkthrough with zooms that follow every click, on your brand backdrop.

Onboarding walkthroughs

Captioned how-tos that new users can follow with the sound off.

Release clips

A short clip or GIF for each feature, ready for the changelog and social.

How Shotbox helps

Every tool for the job, in one app.

Your screen

● 02:14

The recording

Screen recorder →

Record on staging, not in a studio

Open the feature on your staging environment and record it with your camera and voice in one take. Shotbox keeps its own windows out of the shot, so the recording is just your product.

Screen, camera, mic and system audio together
The camera is saved separately, so you can restyle or drop it later
Quit mid-take and the file is still saved

ZOOM OVER TIME clicks

Auto zoom & cursor →

A finished first draft, automatically

Every click you made becomes an eased zoom, and the cursor is smoothed so it glides instead of jittering. Small UI details on a busy dashboard become readable, even on a phone.

Clicks close together become one held zoom
Adjust or add zooms at the playhead
Backdrop, padding, corners and shadow on every frame

TRANSCRIPT

Hi, I'm going to show you how the new dashboard ~~actually, let me start again.~~ The new dashboard turns a week of reports into one screen.

Let's start at the top, with the revenue chart. Click it to see every plan.

DeleteKeep only thisRestore

Captions & transcript →

Captions, and edits by deleting text

Most people watch product videos on mute. Shotbox transcribes on your Mac, times captions to the word and lets you cut a fluffed sentence by deleting it from the transcript.

Seventeen caption styles, plus your brand’s
Cut words stay visible and can be restored
Export the captions as .srt

Northwind

Size

Opacity

Brand kit →

On brand without a designer

Set your logo, colours and font once. Lower thirds, openers, end cards and captions pick them up, and your logo sits in the corner of every export.

Brand backdrops lead the swatches
Brand titles in the Titles library
One file the whole team imports

Northwind · Onboarding v3Exporting 68% · Cancel ⌘.

Exporting · 3.1× real time

☕ The Mac stays awake

Export →

Every placement from one project

The homepage wants 16:9, the launch post wants vertical and the docs want a GIF. Change the canvas and the same project renders again, about three times faster than real time on an M1.

YouTube, X, TikTok, Reels, LinkedIn and more
GIF for docs and changelogs
Smaller sizes for in-app use

1 in 5teams record their demosSource: example.com

Northwind@northwind

Our new dashboard is live. A week of reports, one screen.

Posted on x.com

Web pages in video →

Proof on screen, not just claims

Paste a link to a customer’s post, a review or your own results page and drop it in as a card. A statistic card turns “3× faster onboarding” into a big number with its source.

Statistic, quote, article and post cards
Source label in the corner
Never changes unless you press Refresh

Stick to screen content

Blur & redaction →

Record in production safely

Sometimes staging doesn’t have the data that makes a demo convincing. Record production and blur customer names and emails; the blur follows them as the page scrolls.

Stick to screen content
Blur or pixelate
Baked into the export

Recommended setup

Start with these settings.

CanvasYouTube — 16:9 for the site; TikTok — 9:16 for social

Camera layoutPicture in picture

BackdropBrand

Caption styleBrand, or Boxed for busy dashboards

TitlesBrand opener, Brand lower third, Brand end card

ExportMP4 at 100%; GIF at 50% for the changelog

Tips

Tips for better results.

Write to the zoom
Click on each thing as you mention it. Every click becomes a zoom, so the video follows your words without any keyframes.
Keep the camera file
The camera records to its own file. Record with it on, and decide later whether the final cut needs your face.
One project, many placements
Finish the 16:9 edit first, then use Save As and switch the canvas for the vertical version. Layouts adapt to the new shape.
Check camera effects first
macOS Portrait and background effects are baked into the camera at recording time. Shotbox warns before you record if any are on.

How it works

Three steps, one app.

Everything runs on your Mac, and nothing is uploaded on the way.

1
Record the feature on staging
Screen, camera and voice in one take, with your script in the teleprompter.
Screen recorder →
2
Let Shotbox do the polish
Zooms land where you clicked, the cursor glides and captions appear.
Auto zoom & cursor →
3
Export every size
16:9 for the site, 9:16 for social and a GIF for the docs, from one project.
Export →

An example

A release day with Shotbox

10:00
The feature ships to staging. The PM writes a 90-second script and pastes it into the teleprompter.
10:20
One take with screen, camera and voice. A stumble in the middle is cut by deleting the sentence from the transcript.
10:40
Zooms and the smooth cursor are already there. Add the brand opener and a lower third.
11:00
Export a 16:9 video for the blog, a 9:16 teaser for social and a GIF for the changelog.

Questions

Can we record our production app?

Yes. Blur anything private while you record, and add an editor blur that follows it as the page scrolls before you export.

Does it work for the whole team?

Each person needs a subscription (£5.60 a month each). Share your brand kit as one file so everyone’s videos match.

Where do the videos live?

On your Mac, as ordinary files. Upload them to your site, help centre or social channels however you already do.