✦Use cases / Freelancers / Startup launch videos

Launch videos for startup founders.

Founders need a launch video yesterday. Record the product, put the founder on camera beside it and deliver the launch cut, the teaser and the social clips together.

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Made forFreelance video editorsLaunch consultantsFreelance marketersContent producersIndie makers

Founders need a launch video yesterday, on a startup budget.

A launch video with the founder on camera, a teaser and social cuts usually means a production company. With Shotbox, one freelancer delivers the lot.

What you'll make

Launch video

The product, with the founder on camera.

Teaser cut

A short vertical version for the build-up.

Press and social cards

Quotes and statistics from coverage, as clean cards.

How Shotbox helps

Every tool for the job, in one app.

KeepPop outCut out
Camera cut-out →

The founder, front and centre

Put the founder beside the product, or cut them out so they stand on the brand backdrop.

  • Thirteen layouts
  • Pop out over the frame
  • Made on your Mac
What you see

turns a week of reports

into one screen.

What’s recorded
Teleprompter →

A nervous founder, a confident take

The founder reads from a teleprompter that never appears on screen, paced to their voice.

  • Follow my voice
  • Mirror mode for glass
  • Edit the script mid-take
1 in 5teams record their demosSource: example.com
Northwind@northwind

Our new dashboard is live. A week of reports, one screen.

Posted on x.com
Web pages in video →

Press and proof

Turn coverage and early-customer posts into clean cards: a headline, a quote or a big number.

  • Article cards in seven layouts
  • Statistic cards
  • Post cards with the source shown
Studio editor →

A proper edit

Titles, transitions, music and split screen for before-and-after moments.

  • Twenty title designs
  • Seventeen split-screen arrangements
  • Sound library
16:9
1:1
9:16
Exporting · 3.1× real time
Export →

Launch cut, teaser and socials

Every version from the same project, on the startup’s brand.

  • 16:9, 9:16, 1:1, 4:5
  • Brand watermark
  • Captions for every cut
Northwind.shotboxbrandLogo · 2 colours · Inter
Import…Export…
Brand kit →

Their brand, ready for launch

Set up the startup’s kit so every asset matches, then hand them the file for their team.

  • Logo, colours, font
  • Brand titles and captions
  • One file to hand over
turns a week of reports into one screen
TRANSCRIPT

Hi, I'm going to show you how the new dashboard actually, let me start again. The new dashboard turns a week of reports into one screen.

Let's start at the top, with the revenue chart.

Captions & transcript →

Captions on every cut

Launch clips are watched on mute. Bold captions on every version.

  • Seventeen styles plus brand
  • Per-word emphasis
  • Drag to place
Studio editor →

Show the product working

UI cards act out the product beside the founder: a form that sends, a time being picked, a flow from page to page. A cursor can click each change, and each change can land on the word that says it.

  • Twenty-four UI cards
  • A cursor that clicks
  • Timed to spoken words
Recommended setup

Start with these settings.

CanvasYouTube — 16:9 plus TikTok — 9:16
Camera layoutPresenter, or Side by side
Camera backgroundCut out over the brand backdrop
TitlesOpener, Quote, End card
Caption styleKaraoke or Brand
ExportMP4 at 100% for each canvas
Tips

Tips for better results.

  1. Coach the founder with the prompter

    Load the script, set the pace to their natural speed and let Follow my voice do the rest.

  2. Use their coverage

    Article cards make press look premium. Choose the Clipping layout for a newspaper feel.

  3. Before and after

    Use a split screen to show the old way beside the new product.

  4. Teaser first

    Cut the vertical teaser early so the founder can start the build-up before the full video is done.

  5. An explainer reel

    Split screen › Explainer reel 9:16 puts the founder below a plain stage. Add an Explainer headline above and a UI card, such as a form that submits or a steps list, below.

  6. Price and traction

    The Pricing plans card lifts the plan to buy and can roll its price down; the Bar chart card raises the growth figures one bar at a time.

How it works

Three steps, one app.

Everything runs on your Mac, and nothing is uploaded on the way.

  1. 1

    Put the founder in frame

    Cut out the background or pop out over the frame.

    Camera cut-out →
  2. 2

    Add the coverage

    Turn an article or a statistic into a card.

    Web pages in video →
  3. 3

    Cut every version

    Change the canvas and export again.

    Export →
An example

A launch video in two days

  1. Day 1, morning

    Product walkthrough recorded on staging; founder recorded on camera with the teleprompter.

  2. Day 1, afternoon

    Cut-out founder over the product, coverage cards, brand titles.

  3. Day 2

    Teaser and social cuts with captions; round of feedback.

  4. Day 2, end

    Revisions done by editing the transcript; deliver every format.

Questions
Can I use the founder’s phone footage?

Yes. Import any video; portrait phone footage opens the right way up.

Can the founder record remotely?

They can record on their own Mac with Shotbox, or send you any video file to import.

Is client work included?

Yes, in every subscription.

Features you'll use
Camera cut-outRemove the background behind youLearn more →Web pages in videoPaste a link, turn the page into cardsLearn more →ExportMP4, HEVC, ProRes or GIF, 16:9 to 9:16Learn more →
More in Freelancers:Client product demosCourse productionSocial content packagesFast revisions
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