✦Use cases / Software & B2B / Release notes

Release notes people actually watch.

A short clip or GIF for each change, on your brand, exported in minutes.

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Made forProduct managersProduct marketersDeveloper advocatesFoundersTechnical writers

Nobody reads a changelog. People watch one.

A line of text undersells a feature someone spent a month building. A ten-second clip shows it.

What you'll make

Changelog GIFs

Small loops that show the change at a glance.

Release round-ups

A short video covering everything in the release.

Social posts

A square or vertical cut for each headline feature.

How Shotbox helps

Every tool for the job, in one app.

02:14■✎
Mic + system audio
Screen recorder →

A quick recording per change

Record each change in a few seconds with one shortcut.

  • ⌥⇧⌘5 to start and stop
  • Area, window or display
  • GIF recording if you want it directly
Northwind AnalyticsNew in the dashboard
Northwind
BRAND KITNorthwind

Font · Inter Bold

Watermark · Bottom right · 70%

Export .shotboxbrand
Brand kit →

Badges and titles

Mark each clip with a NEW badge and a title in your brand.

  • Brand badge, lower third and opener
  • Logo watermark
  • Brand backdrop
Northwind · Onboarding v3Exporting 68% · Cancel ⌘.
Exporting · 3.1× real time
☕ The Mac stays awake
Export →

Small files for the changelog

Export GIFs or MP4s at a smaller size so the changelog stays fast.

  • 720p MP4s or 50% GIFs
  • GIF keeps its length
  • Square and vertical for social
ZOOM OVER TIME clicks
Auto zoom & cursor →

Show the detail

Zooms put small UI changes front and centre.

  • Follows your clicks
  • Adjustable level
  • Smooth cursor
Studio editor →

Round-ups for bigger releases

Join several changes into one round-up video with titles and transitions.

  • Seventeen transitions
  • Title cards between sections
  • Music on its own lane
turns a week of reports into one screen
TRANSCRIPT

Hi, I'm going to show you how the new dashboard actually, let me start again. The new dashboard turns a week of reports into one screen.

Let's start at the top, with the revenue chart.

Captions & transcript →

Captions for the round-up

Narrate the monthly round-up and add captions, so it works on mute in social feeds.

  • On-device
  • Brand caption style
  • Export .srt
1 in 5teams record their demosSource: example.com
Northwind@northwind

Our new dashboard is live. A week of reports, one screen.

Posted on x.com
Web pages in video →

Show the reaction

Add a post card from a customer who loved the feature.

  • Post cards with the source shown
  • Only the post’s own words
  • Never editable
Recommended setup

Start with these settings.

RecordingGIF for each small change
CanvasOriginal for GIFs; LinkedIn — 1:1 for social
TitlesBadge (NEW) and Lower third
BackdropBrand
ExportGIF at 50%; MP4 at 100% for round-ups
Tips

Tips for better results.

  1. Record as you ship

    Record each change when it ships rather than all at once at month end.

  2. Keep GIFs short

    Long GIFs keep their length at a lower frame rate, so keep each to a few seconds for smooth motion.

  3. One badge style

    Use the Badge design for NEW and the same lower third on every clip.

  4. Round-ups from clips

    Drop each clip onto one timeline and join them with a transition for the monthly video.

How it works

Three steps, one app.

Everything runs on your Mac, and nothing is uploaded on the way.

  1. 1

    Record each change

    One quick recording per feature.

    Screen recorder →
  2. 2

    Title it

    Lower thirds and badges such as NEW, in your colours.

    Brand kit →
  3. 3

    Export small

    MP4 at 720p, or a GIF at 50 or 33%.

    Export →
An example

Monthly release notes

  1. Collect

    Record a short clip of each change as it ships.

  2. Badge

    Add a NEW badge and a one-line title to each.

  3. Round up

    Join the best five into a one-minute video.

  4. Publish

    GIFs in the changelog, the round-up on the blog and social.

Questions
Can I record a GIF directly?

Yes. Choose GIF when you record, or export any project as a GIF.

Will GIFs be huge?

Export at a smaller size; long GIFs drop frame rate rather than length.

Can I add our logo?

Yes. The brand kit stamps your logo on every export.

Features you'll use
Screen recorderScreen, camera, mic and system audioLearn more →Brand kitLogo, colours and font for every clientLearn more →ExportMP4, HEVC, ProRes or GIF, 16:9 to 9:16Learn more →
More in Software & B2B:Sales demosCustomer onboardingHelp centre contentSupport replies
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